5 reasons why you should have a customer loyalty program
Do you want more returning customers? The kind of customers who spend more and visit more often? A loyalty program’s main purpose from your point of view is to make more money by keeping your current customers. They can achieve this because they’re cost-effective, and they help to increase social proof, word-of-mouth and customer referrals. What is 5 reasons you should have a customer loyalty program Strengthen a positive customer experience Show customers that it’s worth it to come back to your store Encourage customer referrals Build social proof Maximise brand advocacy 1. Strengthen a positive customer experience According to Forbes, 79% of online shoppers will turn to a competitor if they experience poor customer service in the first week. That’s a fast way to lose a customer, right? We'll take a little detour into social psychology. Customers are excited when they see they can collect points in exchange for purchases, thinking, “Wow, I get something extra for my money besides...